Gardeneers

After three years of successful operation, Chicago nonprofit Gardeneers knew they needed a rebrand in order to grow their organization and reach. Paying homage to their original (and beloved) logo, I kept the sunflower imagery in the logo but modernized it white keeping it playful enough to be associated with kids. From there, we overhauled all their materials including their website. Later in the year, I’m honored to have created materials for their 2nd Annual Gala—an evening dedicated to raising money to fund their school gardens and programming.

Rebrand (Logo, color, typography, iconography, photo treatments)
Brand Guide
Website Redesign
Brochure Redesign
Volunteer Card Redesign
Annual Report Design
Parent/Teacher Flyer (not pictured)

PROJECT DETAILS

logo design
full collateral suite, rebranded marketing materials
before and after, logo design
Brochure

Brochure

close up image of squash vines growing in garden
Volunteer Card

Volunteer Card

Annual Report

Annual Report

back cover design, annual report booklet

Art Direction/Copy: JB Becker

 

2nd Annual Gardeneers Gala

Posters (Brand + Wayfinding)
Program Booklet
Custom Illustration
Digital Banners (not pictured)

PROJECT DETAILS

Gala Program

Gala Program

Gala photography by a Couple of Dudes.