Firelight Coffee Roasters

Atlanta Coffee Roasters approached me with a problem: their name (and branding) was far too generic and they wanted to change it. What started as an experiment quickly turned into the beginnings of a successful coffee roasting business for founders Ryan and Todd. Both founders had found memories of time spent with their respective scout troops and have a passion for thoughtful community (and, of course, good coffee). The intersection of these things brought us to a more memorable name: Firelight. Drawing from vintage scout patch designs, I gave them a new brand identity (and other goodies) they’re proud to use today.

Branding (Logo, color system, typography)
Package Design
Business Cards
Mug Design


business card design detail, front and back

packaging photos by Eric Watkins.