After three years of successful operation, Chicago nonprofit Gardeneers knew they needed a rebrand in order to grow their organization and reach. Paying homage to their original (and beloved) logo, I kept the sunflower imagery in the logo but modernized it white keeping it playful enough to be associated with kids. From there, we overhauled all their materials including their website. Later in the year, I’m honored to have created materials for their 2nd Annual Gala—an evening dedicated to raising money to fund their school gardens and programming.
Rebrand (Logo, color, typography, iconography, photo treatments)
Volunteer Card Redesign
Annual Report Design
Parent/Teacher Flyer (not pictured)
Art Direction/Copy: JB Becker
2nd Annual Gardeneers Gala
Posters (Brand + Wayfinding)
Digital Banners (not pictured)
Gala photography by a Couple of Dudes.