Sara Jane had a knack for baking delicious bundt cakes inspired by cocktails. So much so that she sough to turn her hobby into a business. After learning about SJ’s interesting obsession with the late Gene Wilder, it became clear that no other name would do. “Wilder Cakes” fit perfectly: a nod to her funny idol and a wink to the wild side of her cakes. From there, I combined feelings of her delicate Southern roots with touches of feminine to create a visual brand that was as tasty as those boozy bundts.
Branding (Logo, color, typography, iconography, pattern)
process photo taken by Minette Hand.